Areas of Expertise

Creative Direction
Copywriting
Storytelling
Traditional & Digital
Bold Ideation
Branding
Art of Enquiry

Serendipitous Discovery

In every aspect of my life and in my work, I thrive when faced with the unknown because it creates space to try the unconventional. I have a process - but I encourage flexibility and team members to bring their own ways of working to the table. I look for projects that need someone to simplify the complex and challenge authority. Projects that focus on creating a strategy and vision for how people should experience the things we create. My communication style is bold yet approachable and I have a talent for relationship building. I value culture, team, family and respect.